What I Actually Do (And Why It Took Me Years to Say It Clearly)

I’ve been posting a daily vlog during year 50, and the last two weeks have reached more people than most of my previous years combined.

That momentum created a strange moment of clarity for me:

Most people who follow my work have no idea what I actually do.

That’s partly my fault.

I’ve kept my personal presence online separate from my professional work for a long time. I posted stories about family, creativity, daily life—everything except the thing I spend most of my time doing.

So let me fix that.

The Job I Never Explained

When people ask what I do, the easy answer is “creative director” or “I make content.”

But that’s only the surface. The real work is deeper.

My actual job is helping teams untangle confusing communication systems.

Sometimes that looks like rebuilding a nonprofit’s entire messaging strategy.

Sometimes it’s diagnosing a brand’s content problem in ten minutes when they’ve spent six months spinning in circles.

Sometimes it’s production. Sometimes design. Sometimes fixing the decision-making bottleneck that’s holding everything back.

Whatever the shape, the outcome is always the same:

Clarity. Structure. Momentum.

Teams stop guessing. Messages start landing. Projects stop draining energy and start creating it.

A Strange Mix of Experience—On Purpose

I’ve spent years working inside nonprofits, schools, production studios, marketing departments, and story-driven campaigns.

That unusual mix isn’t an accident. It built the skill I rely on most:

I can walk into chaos—creative, operational, or communication-related—and see where the system is breaking. Then I rebuild it.

It’s the work clients trust me with, but it’s not something I talked about on my personal channels… until now.

Why I Never Used My Own Frameworks on Social Media

Honestly? I wanted one corner of the internet that didn’t feel like work.

But this year, I finally applied the same frameworks I teach my clients to my own content:

Clarity.

Consistency.

Systems.

Simplification.

And the results were immediate.

More reach. More engagement. More direction. More energy.

Turns out the thing I teach works when I’m not stubborn about using it on myself.

If You’re Planning for 2026

If you’re heading into the new year with any of these questions:

• “Our message feels scattered.”

• “Our team is overwhelmed.”

• “We don’t know what to prioritize.”

• “Our content is inconsistent.”

• “We’re burning time and budget without real results.”

Then this is the moment to fix it—before next year starts steamrolling you.

I help organizations get clear, build communication systems that actually work, and reduce the mental load on their teams.

If you want help designing your 2026 plan—or rebuilding the system behind your storytelling—reach out by setting up a time to talk.

This is the work I do best.