Your nonprofit’s website is a crucial tool for attracting potential donors. However, turning visitors into actual donors requires strategic planning and execution. Here are some effective strategies to convert website visitors into donors.

Last week, I came across an article on the rise of trust-based philanthropy and was struck by how fundamental trust is in this field. While trust-based philanthropy might seem like a new trend, it’s rooted in timeless principles of integrity, transparency, and ethical storytelling. These values enhance fundraising efforts and build stronger, more sustainable relationships between funders and nonprofits. The biggest takeaway is that it's simple but not always easy.