THE LATEST
Fresh strategies, resources, and real-world tactics for nonprofits and businesses facing tough challenges and high-stress days.
Turning 50, Fixing Funnels, and a Few Free Things for You
I’m turning 50 this weekend, which feels strange and great all at once. I don’t have a midlife crisis lined up (but you never know) no motorcycle, no questionable tattoo, just a lot of clarity about what I want to build next and how I want to help.
So here’s what’s new, what’s coming, and what you can use right now to make your work easier.
The Year We Got Sick of Perfect
In 2025, the content that converts isn’t polished—it’s personal. We’re in the middle of a trust revolution, where messy, unfiltered stories outperform glossy brand perfection. Here’s why being real beats being perfect—and how to make it work for you.
