THE LATEST & GREATEST
Latest work, resources, and tips & tricks for your nonprofit during difficult times and stressful workdays.

In the Low: Bringing Light to the Dark (and a Little Laughter, Too)
In the Low, the new book by Justin McRoberts and Scott Erickson, has struck a chord with readers everywhere. A collection of poems, prayers, and art designed to meet you in the darker seasons of life, it’s both tender and unflinchingly honest, a companion for when hope feels out of reach.

Lone Hill Middle School Debuts High-Energy Back-to-School Video: Teachers and Staff Parody Chappell Roan’s “Hot to Go”
Lone Hill Middle School is kicking off the new school year with a vibrant, teacher-led music video parody of Chappell Roan’s hit “Hot to Go,” starring the school’s faculty and staff. This production is the latest in a series of creative collaborations aimed at building school spirit and community pride.

Your Brand Doesn’t Need a Glow Up. It Needs a Gut Check
Most brands don’t need a rebrand—they need to remember why they started. If your messaging looks good but doesn’t land, it’s time for a gut check, not a glow up.
The Year We Got Sick of Perfect
In 2025, the content that converts isn’t polished—it’s personal. We’re in the middle of a trust revolution, where messy, unfiltered stories outperform glossy brand perfection. Here’s why being real beats being perfect—and how to make it work for you.





